You’ve designed your perfect website, you have all the graphics to make it look amazing but you have a challenge ahead. You’re not sure how to hook visitors with your text.
Writing often seems like the easiest thing in the world to do … until you try to do it. You can know everything about yourself or your business but for some reason, it is often hard to put those words in print. Have no fear, Melissa has a few tips for you that will have your writer’s block gone in no time.
Know Your Audience – Odds are you know the audience that will be visiting your website, so cater your material to them. If your audience is an equestrian crowd, don’t be afraid to use equine terms. Just remember not to alienate others that may be visiting if you aren’t only focused on one set of clients. Generic writing is fine if you have a wide audience but in most cases you know who you’re targeting and your writing should cater to the audience you’re trying to attract.
Put Important Information at The Beginning – This seems like an obvious one, but it can be hard to remember in the midst of writing. The information that you feel is most important should go in the first few sentences. If your readers have to dig for something as simple as your name in your “About Me,” you need to re-write the piece.
Be Concise – This is one that writers – including Melissa – struggle with a lot. People read articles (and website pages) for an average of 37 seconds according to Newscred. So much like everything else you write, you need to make it snappy if you want to keep peoples’ attention.
Add Some Color – This may seem counter to the last point but adding some detail to what you’re saying can go a long way. Descriptive words can be short but also paint a picture for your reader, making them eager to read more about your topic and overriding that 37 second rule.
Make It Easy to Understand – You may think that have paragraphs full of technical terms is impressive, but it doesn’t do much good if your reader must look up the definition. You may have to add a few more words to explain what you’re talking about (yes, breaking the concise rule) but it’s better to have a longer paragraph than lose your reader’s attention.
Check Your Spelling – Read, re-read, and then re-read one more time after putting your work away for a few hours before you publish. If you edit right after you finish writing, your brain will know the words and you are likely to make mistakes. Misspelled words can quickly turn a masterpiece into a piece that loses credibility due to misspellings – something that can quickly hurt your website’s reach and ultimately your ability to prosper.
If you have any questions about how to improve your website’s content, Pyrois Media offers both content creation and editing services. See our Services page or email Melissa@PyroisMedia.com for more information or with any questions or concerns you may have about content creation.
Do you have a topic you’d like to see covered here? Email Melissa@PyroisMedia.com with your suggestions and you could see it in a future blog!