About Melissa

Where It All Started

Like most people in the horse business, when Pyrois Media’s founder Melissa Bauer-Herzog was bitten by the horse bug as a child, her parents thought she would grow out of it.  But over 20 years later, she’s still firmly entrenched in the industry.

Where It All Started

Like most people in the horse business, when  Pyrois Media’s founder Melissa Bauer-Herzog was bitten by the horse bug as a child, her parents thought she would grow out of it.  But over 20 years later, she’s still firmly entrenched in the industry.

After showing horses for most of her childhood, upon graduation from West Texas A&M University with a Bachelor of Science in Mass Communication – Print Media, her love of horses, writing and photography led to a six month internship at the United States Equestrian Federation in Lexington, Ky. during the 2012 London Summer Olympics. While she was only supposed to stay in Lexington for that internship, she fell in love with the area and stayed there for five years while gaining experience in many different roles.

From being an editor at news outlets such as the Paulick Report and America’s Best Racing to a placement as a marketing intern at Three Chimneys, a copy writer and researcher at PM Advertising and Horse Racing Reform, Melissa learned more than she ever imagined she could about communication needs in the horse industry.

Rounding out her experience in the bluegrass, Melissa also spent a season preparing yearlings for sales and three years foaling out mares at farms such as Machmer Hall, Glennwood Farm and Hinkle Farm.

As an assistant editor and  aftercare editor at America’s Best Racing for five years, Melissa didn’t only cover horse racing but also had the opportunity to cover off-track events such as the Kentucky Three Day Event from 2013 on, the Retired Racehorse Project’s Thoroughbred Makeover, the 2014 World Equestrian Games and the 2016 Rio Summer Olympics. Melissa still contributes regularly to America’s Best Racing as their racehorse aftercare correspondent, a topic she is very passionate about.

Penelope P. Miller photo

International Travels

In 2017 and 2018, Melissa learned more about the international industry when working in Australia for nine months. Her first role was a six month stint at Newgate Farm where she ran the farm’s Facebook and Twitter pages with a 50% growth in Facebook followers during her time at the farm, took photos and videos for clients and assisted in research. After her time at Newgate, Melissa lived in Sydney working for the famed Gai Waterhouse and Adrian Bott where she worked with the client relations team helping with horse updates and talking to clients during client days at the stable and at the racetrack.  Many stories on the Gai Waterhouse Racing website during that time were written by Melissa as was marketing material that was created for the stable’s yearling purchases.

Through Her Eyes

In addition to her experiences above, Melissa is also a freelance journalist whose byline has appeared in important industry outlets such as Thoroughbred Daily News, European Bloodstock News, Blood-Horse, and Horse Network. She is also the U.S. correspondent for International Thoroughbred in addition to running her own pedigree and racing blog All Equine All the Time.  A photography enthusiast, her photographs have also appeared in the outlets above as well as to Mid-Atlantic Thoroughbred, trainer Richard Fahey’s website and Andrew Balding’s newsletter.

Still as in love with horses as she was as a child, you can often find Melissa at horse events and farms around the world if she isn’t hanging out with her own 27-year old mare Crystal.

Through Her Eyes

In addition to her experiences above, Melissa is also a freelance journalist whose byline has appeared in important industry outlets such as Thoroughbred Daily News, European Bloodstock News, Blood-Horse, and Horse Network. She is also the U.S. correspondent for International Thoroughbred in addition to running her own pedigree and racing blog All Equine All the Time.  A photography enthusiast, her photographs have also appeared in the outlets above as well as to Mid-Atlantic Thoroughbred, trainer Richard Fahey’s website and Andrew Balding’s newsletter.

Still as in love with horses as she was as a child, you can often find Melissa at horse events and farms around the world if she isn’t hanging out with her own 27-year old mare Crystal.

See what Melissa is saying!

Follow Melissa Bauer-Herzog on social media to keep up with where her latest travels take her and about Pyrois Media’s happenings!

See what Melissa is saying!

Follow Melissa Bauer-Herzog on social media to keep up with where her latest travels take her and about Pyrois Media’s happenings!