If you’re like most people coming into this week, you’re counting Monday as your first official workday of the year even if you had to work a few days last week. That means it’s the perfect time to get your year off to the right start by evaluating how to make your...
Picture this: Your business is busier than ever and you don’t have time to worry about your marketing and online presence. Because of this, you are seriously considering outsourcing your brand management. But making the choice to outsource something as important...
While it is the least expensive and easiest way to promote your business, social media isn’t always straightforward when it comes to putting together posts. With that in mind, I’ve put together a “cheat sheet” of a five-point checklist I follow every time I post. They...
It is a truth universally acknowledged in 2022 that to do your business justice, you need to have a social media presence. Sure, select businesses can get away without being on the internet or just having a website but that isn’t the case for the majority. According...
You’ve probably seen the term “Brand Management” thrown around a lot over the years. The official definition of the term makes it easy to understand what it is. “In marketing, brand management begins with an analysis on how a brand is currently perceived in the...
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