Pyrois media work
I take pride in providing our clients with a variety of top quality services to fit their needs. Below you’ll find a few of the clients I’ve worked with since launching in May 2018.
Coolmore America:
Content Creation
Since October 2019, Pyrois Media has written nearly all the stories published on the Coolmore America website from sales previews to results for its sires, including Triple Crown winners American Pharoah and Justify.
“Melissa has been producing content for the Coolmore America website since we engaged her during October 2019 and we have been very impressed with her work. Melissa has an excellent knowledge of racing and breeding which is reflected in her writing. Professional and diligent, she’s a pleasure to deal with and comes highly recommended by us.”
Richard Henry, Coolmore
Coolmore America:
Content Creation
Since October 2019, Pyrois Media has written nearly all the stories published on the Coolmore America website from sales previews to results for its sires, including Triple Crown winners American Pharoah and Justify.
“Melissa has been producing content for the Coolmore America website since we engaged her during October 2019 and we have been very impressed with her work. Melissa has an excellent knowledge of racing and breeding which is reflected in her writing. Professional and diligent, she’s a pleasure to deal with and comes highly recommended by us.”
Richard Henry, Coolmore
SF Bloodstock
A Pyrois Media client since July 2018, I do a variety of research projects for SF Bloodstock analyzing pedigrees, race results, and other industry figures to provide them with the best information possible to help them stay at the top of the racing industry.
“When it comes to research, Melissa’s is second to none. She has the incredible ability to dig up the most meaningful information, allowing us to make the most informed decisions.”
– Tom Ryan, SF Bloodstock
All 5 Services
Highgate SALES
Since its launch in January 2022, Highgate Sales has utilized all five of Pyrois Media’s services. I do all of Highgate Sales’ website management and online content creation, am their official photographer at Kentucky horse sales, research information on every horse it sells, and help run Highgate’s social media throughout the year.
“Melissa and Pyrois Media have been an integral part of our team and brand. The quality of her research is next to none, and her ability to service a multitude of clients with varying needs speaks to her depth of knowledge of all facets of the Thoroughbred industry. We are proud to have Pyrois associated with the Highgate brand since its inception.”
– Jill Gordon, Highgate Sales
Dean Quarter Horses
Since 2018, I have photographed Dean Quarter Horses’ horses in addition to providing them scenic shots for use on their social media, website and ads. They also take part in our content creation service with Pyrois providing them with content for their website.
“Working with Melissa of Pyrois Media has been one of the best and most seamless experiences yet. She is knowledgeable about photography and capturing just the right moments with horses, and she offered suggestions to take my social media accounts to the next level. I highly recommend Pyrois Media!”
– Meagan Dean, Dean Quarter Horses
website management
Old Friends Equine
Joining the Old Friends team in June 2021, Pyrois Media is responsible for all website updates on Old Friends main site. This includes updating its various fundraisers, new horses, and any equine movement between its farms. When I am in Lexington, I also often go out and photograph horses on the main farm with many of the photos used on the website as well.
Photographer & Racing Liaison
Retired Racehorse project
Helping with its Thoroughbred Makeover social media in 2019, I returned to the Retired Racehorse Project’s Thoroughbred Makeover from 2021 to 2023 to provide coverage of the event to horses’ racing connections. This included reaching out to competitors’ racing connections in the months before the event and photographing horses and sending photos and results to those interested during the event.
“Melissa’s institutional knowledge of the racing and breeding industry, combined with her passion for the Thoroughbred at all stages including after racing, enhanced our outreach with the Thoroughbred Makeover and helped us make more inroads into the industry. Her broad skillset including photography work as well as research and communications were invaluable to us before, during and after our event!”
– Kristen Kovatch Bentley, RRP Communications Manager
Social Media & Photography
Amplify Horse Racing
From January 2022 to July 2024, Pyrois Media ran Amplify Horse Racing’s social media and I was also one of its team photographers, photographing race meets and organization events for Amplify. An educational platform, my social media management helped Amplify gain a larger following and grow its many educational programs.
“When I started the social media for Amplify Horse Racing in 2020, I was juggling multiple other jobs on top of building a growing nonprofit and trying to increase our online presence. I had a vision for the type of content I wanted to be sharing, but neither the time nor the knowledge of strategy to execute on it. Melissa and I had met in passing at various horse events, but it was another client of hers who officially connected us and recommended her to begin overseeing our social media. Melissa has been instrumental in providing advice and guidance while carrying out my vision of delivering educational social media content. Since then, Amplify has grown into a national youth organization for the Thoroughbred industry, and our social media channels have been an instrumental part of reaching our target audience with our messaging as an educational organization. I would highly recommend Melissa and Pyrois Media!”
– Annise Montplaisir, Amplify Horse Racing
Website Management
Four Schools Farm
From January 2020 to August 2022, Pyrois Media has managed the website of eventing barn Four Schools Farm. This has included editing videos for its sales horses, posting updates, and writing up show results among a variety of tasks.
“Melissa is a total professional, working with her has been easy. She’s creative and thorough and sees all of the tasks through to the end. Her knowledge of equestrian sport runs deep and she’s always looking to learn more as we work on projects.”
– Joanie Morris, Four Schools Farm
Social Media & Content Creation
Thoroughbred Industry Careers
A Pyrois Media client from October 2018 to February 2022, I wrote many of the educational pieces and edited the Cadet blogs on Australia-based Thoroughbred Industry Careers in addition to managing their social media accounts with a focus on promoting their Thoroughbred Explorer Cadetship.
“Melissa is a big asset to our team. She is incredibly intuitive about what needs to be communicated when. She is extremely good at her job and a pleasure to deal with.”
– Lindy Maurice, Thoroughbred Industry Careers
Gate to Great
Pyrois Media’s first client when it opened was Gate To Great. Located in South Dakota, Gate to Great used our social media consultation and website management services from June of 2018 to March of 2020. I helped the Snowdens come up with a social media plan, created tutorials to help them reach a larger audience on Facebook, and helped them market their horses on the platform in addition to managing their website for nearly two years.
“Working with Pyrois Media has improved our success in reaching business goals. Marketing expertise combined with a Thoroughbred background makes Pyrois Media a perfect choice for us.”
– Dale and Dorothy Snowden, Gate To Great