Six Ways to Post Efficiently On Social Media

It is a truth universally acknowledged in 2025 that to do your business justice, you need to have a social media presence. Sure, select businesses can get away without being on the internet or just having a website but that isn’t the case for the majority.

According to a 2025 SproutSocial poll, 81 percent of consumers admit that social media compels them to make spontaneous purchases multiple times per year with 28% making those spontaneous purchases once a month  (read the story here). A post-COVID poll also found that 43 percent of potential customers increased the amount of time they spent on social media to find those new brands vs. in 2020 with that number expected to continue increasing yearly.

One final stat SproutSocial shared about the importance of social media that 73 percent of customers reported in 2025 that they will go buy from a competitor if a brand doesn’t engage with its followers.

The benefits outweigh the downfalls that come with social media but I’ll be the first admit social media isn’t as easy as some people expect. That is why Pyrois Media offers social media (and other) services so you don’t have to worry about your online presence alongside the many other worries you have managing a business.

That said, if you would like to run your own social media, I’ve put a few tips below to make life a little easier.

1) Scheduling Apps

In the world of increasing social media usage, there is also an increase in scheduling apps. In the case of Pyrois Media, I go simple – Facebook has its business app that lets you schedule on both Facebook and Instagram and I also utilize the scheduler on Twitter/X.

The downside is that the story scheduling function for Instagram is a bit of a mess and on X you can’t tag people outside the words in your tweet when scheduling. But for both of those issues I just post them live (I’ll have another tip for that below) if I need to. Overall, scheduling apps make life 10 times easier because you can sit down and get everything taken care of at the beginning of the week (or month) and just add in other timely things as needed.

2) Calendar of Events

There is nothing that gets you extra engagement like posting relevant stuff around big days. Facebook has some of those days on their scheduling calendar but I also keep a calendar of my own that includes big days for clients. Most of those are big stakes race days so I can do posts that relate to those events, especially for a client where we do Throwback Thursday educational-type content some weeks.

I also use my calendar for ideas I have for certain dates if I don’t have everything needed to schedule it right away. In those cases, I’ll also email myself a reminder so I see it when I go into my email and can get materials ready. The more organized you are, the better off you’ll be when making long term social media plans, which saves you time in the long run.

3) Graphic and Download Apps

On my phone I have a folder named “Social Tools” that is for exactly what it sounds like. I included most of those tools in a blog a few years ago (you can find that here) and included some new ones here earlier this year, but they make life much easier and faster when putting together content. A few of them also have websites where you can do whatever you need with them so you aren’t locked to using your phone.

Some of the ones I use most are a Twitter/X video downloader so I can grab race replays for my clients’ wins and Capcut for my video editing when I’m on my phone (when I’m on my computer I’ll either use HitFilms or Clipchamp). I also have the Facebook Business app on my phone, so if I need to make post changes on the go, I don’t have to worry about not having my computer.

4) Schedule Your Own Time

Fridays are for social media scheduling in this office. For a few hours each Friday I sit down and schedule any social media posts that can be scheduled early (a post that can’t be scheduled ahead is the ‘Did You Know’ posts on Tuesdays, for example) for most of the next week and sometimes two weeks depending on what is coming up.

For me, it takes much less time to schedule everything in one go than to worrying about putting posts the day you want to post them. Since the Pyrois Media office is closed on Mondays, that also makes it so that day isn’t missed if a post is going up. You may be thinking “but what if I have something come up after scheduling that needs to be posted?” In that case, you can either just have two posts on whatever day you need to post that thing or you can reschedule. Rescheduling is a breeze so it’s not a big deal to have to do that.

5) Rough drafts

As I said before, a few things can’t be scheduled to their full potential so that’s where I utilize rough drafts (and my calendar). If it’s a TikTok video, I just create it out and save it as a draft. If it’s an Instagram story, I keep everything I need in my email so I can grab and go when it’s time to post it. If I know I won’t be at my computer when I’ll have to post if a client has a winner, I’ll type most of the post and email it to myself. But personally, I prefer to do those sort of live-action posts in real time so if I have a lot of runners in an afternoon, I usually try to be at my computer.

6) Make Time for Engagement

One thing to remember is that you shouldn’t just schedule everything then forget about your social media for the week. Engaging with replies and moderating comments is another important step in having your social media fulfill its promise. I spend a few minutes every morning going through my clients’ social media to check comments. All my clients have access to their account so some of them also check their comments and reply as needed, while others I’ll check in with if a comment needs a more personalized reply from them because they may have missed it. An added benefit of this approach is that you can catch any bots or trolls early on and make sure posts went live at their scheduled time since sometimes the apps glitch. In my opinion, spending two or three minutes going through your notifications every day takes less time than doing it every few days and also makes the page a more popular place to be.

If you aren’t sure where to start on getting social media accounts up and running, Pyrois Media offers both social media consulting and management services. Email  Melissa@PyroisMedia.com for more information. Have a topic you’d like to see covered here? You can also email your suggestion and you could see it in a future blog!