In an ever-evolving world where technology is rapidly taking over and more than five billion people have social media accounts, it’s nearly impossible to have your business live up to its full potential without an online presence. But creating a social media account and just posting on it isn’t the only thing that needs to be done to grow your following.
It is easy to see social media as just a platform to showcase your services without ever looking at the comments, but this is a surefire way to turn people off from your brand. A quick way to change that habit is to spend a few minutes every day reading comments and interacting with your followers when they engage with your post.
“Interacting with people on my business pages has helped tremendously with engagement and to develop a more personal relationship with potential clients,” said Meagan Dean of Red Mare Reproduction and Red Mare Marketing. “I feel like giving my fans an insight into my life and personality will help them to feel more comfortable and therefore more willing to reach out to me with questions and inquiries.”
If your posts don’t receive any engagement from followers, it may be worth re-evaluating what you are posting and how you can make them more interactive. Something as small as a word change or adding a question to encourage interaction can be the difference between no replies and a thoughtful conversation.
Another positive to this interaction is that it gets your business in front of others who may not be following your page. If a person relates to a post, they are likely to share it on their own personal pages and social media platforms are also likely to share it to a wider audience that shares similar demographics to your followers. This helps your brand get in front of other potential clients who may not have heard of you from traditional means.
On the same vein, you shouldn’t just interact with your followers in public. Don’t forget to check and reply to messages in your inboxes and don’t ignore them because you’d rather talk in public. It isn’t unusual for a prospective client to send a business a message to learn more about their services or even inquire about hiring your company and treating those messages like any other way a potential client reaches out is important. If you wouldn’t ignore a potential client over email or in person, don’t do it on social media.
“Message platforms through social media are quite important to my business because it’s a fast, easy way for customers to make an inquiry or for me to send information,” Dean said. “Being that many people have messaging programs on their phones means responses are generally instantaneous as well.”
Interacting with clients on social media may seem daunting but you can see massive benefits just by typing a few words or even hitting the “like” or “favorite” button. In a modern age where people rely on technology for interaction more than ever, a comment that takes two seconds to type can lead to a lifelong partnership.
While the method of communication with potential clients has changed over the years, the same principles still apply. Ultimately, this is one quick, easy, and even fun way to build a relationship that shows the client your company cares about them and doesn’t just regard them as another face in a line of clients or Facebook followers.
Want to improve your brand’s social media presence in 2025, but not sure where to start? Pyrois Media can help! Email Melissa@PyroisMedia.com to find out how to make this your best year yet.
“Working with Melissa of Pyrois Media has been one of the best and most seamless experiences yet. She is knowledgeable about photography and capturing just the right moments with horses, and she offered suggestions to take my social media accounts to the next level. I highly recommend Pyrois Media!”
– Meagan Dean, Red Mare Reproduction