Picture this: You’ve spent money to have a website built for your stable or farm and it’s an exciting new part of your business that you feel will help draw in clients. But after only a month or two, you realize that you don’t have time to keep it updated and it’s quickly become out-of-date thanks to your stable’s recent accomplishments and news.
Sound familiar? For many businesses, this is often how life with a new website plays out if they don’t have a dedicated member of the staff to update it. Let’s be honest – in an industry working with horses, there aren’t enough hours in the day to find time to update your website.
Pyrois Media offers a Website Management service that is here to help. A service suited for both small operations and those with locations in multiple countries. A full customizable service, I tailor it to fit each individual’s needs so we make sure you get the best service.
You may be wondering why updating a website is important and why it can’t just be left alone with the basic details of your business.
To be blunt, you’re throwing the money you spent on your new website into a fire by doing that. Just launching a website then leaving it with no updates is a great way to get lost in the sea of thousands of equine businesses on the internet. The more your website is updated, the more search engines take notice. Their bots index sites based on a number of factors (each search engine is different and are consistently tweaking algorithms so the factors change) and will check out your site every time it sees an update. Updates and high quality content aren’t a guarantee of a higher indexing, but you will always get a better score than if you just leave your site to sit with no changes.
It is worth noting that top search engine Google loves seeing sites updated, so the easiest way to move up their results is by updating often with quality content. Seeing your position in search results rankings improve isn’t the only positive to updating your site frequently. The consistently updated site also makes potential clients more likely to continue coming back to your site.
You may be wondering exactly what kind of updating your site needs. You have the “About Me” page, a page or two about your services, and some pages about your horses so why do you need to change anything? While you probably won’t changes your base pages like the “About Me,” there are a variety of different ways quality content can be added to your site on a regular basis
Blogs are one of the easiest ways to make sure your business stays in the spotlight. Something as quick as 250 words about an impressive maiden victory or a more in-depth article about your sale consignment’s successful graduates can both be beneficial to your site.
Blogs aren’t the only way to keep search engines and potential clients happy. Updating the individual pages whenever something happens – such as your stallion having a big winner or your barn having a new horse for sale – is just as important.
Overall, websites are important storefronts for your business, no matter if you’re promoting horses or your farm. Searching for a website is the first step many take when told about your business and is a true make-or-break moment for many potential clients. Websites are also the cheapest marketing tool one has outside of social media. The hiring of a website manager for a few hours of updating a month is often cheaper than one ad in many industry publications.
If keeping your website updated and visible seems like an overwhelming amount of work, Pyrois is here to help you. Website Management is one of the most popular services on our menu and I have continuously developed it to make sure clients have the best experience possible.
If you’re interested in learning more about how this service can help you, email Melissa@PyroisMedia.com for more information.
“Melissa has been producing content for the Coolmore America website since we engaged her in October 2019 and we have been very impressed with her work. Melissa has an excellent knowledge of racing and breeding, which is reflected in her writing. Professional and diligent, she’s a pleasure to deal with and comes highly recommended by us.”