If you work in the equine industry, you know research plays a large part in finding success. From researching what crosses work best with certain sires to the sales prices of top runners – every piece plays a significant role in visiting the winner’s circle. At Pyrois Media, I pride myself on not just giving clients the basic information but digging deep to give them an edge when breeding or buying their next star. Using a variety of resources both online and in print, my experiences in a variety of industry facets provides unique insight into the information needed to find success.
As with all good things, there is a process that goes into getting the most accurate and important information. Here are the steps I take to ensure clients get all the information they need for their projects.
1. Preparation: Before begin digging into the information, we chat about the information you’re looking for. This can occur over email, on the phone, or in person – whichever is more convenient for you.
2. The Search Is On: After consulting the extensive Pyrois Media database and pulling any useful information for the project, I use tried-and-true sites and the Pyrois library to fill in any gaps that may exist. If I can’t find it online, my personal library has bookshelves full of resources dating back to the early 1800s that will fill the remaining holes.
3. Analysis: Once I have completed data collection, I analyze the information and add in anything else that may be relevant. The completed data will always come with a synopsis of the research conducted. This is 100 percent customized to whatever the client has indicated is important to their needs.
4. Follow Up: Within 48 hours of sending the client the completed research, I follow up to see if any additional data is needed. An information nerd myself, I understand that seeing the information from a completed project may lead to more questions that can only be answered with additional research.
If you have any questions about our research service, you can see our Services page or email Melissa@PyroisMedia.com for more information. I’m happy to answer any questions you may have to help your business succeed.
Pyrois Media’s services have been used by some of the top Thoroughbred operations and professionals around the world. See what those who have worked with us have to say below.
“When it comes to research, Melissa’s is second to none. She has the incredible ability to dig up the most meaningful information allowing us to make the most informed decisions.”
– Tom Ryan, SF Bloodstock
“I was impressed with Melissa’s industry knowledge so when I needed a personalized catalogue created of our farm’s broodmare band, I decided to use Pyrois Media for the project. I’m happy I did. The final product was better than I had hoped for and they finished early. Melissa was great to work with. I’ll be using Pyrois on future projects and have recommended them to my friends and colleagues.”
– Nathan McCauley, River Oak Farm