About Pyrois Media

A small equine marketing and research company, Pyrois Media’s goal is to help your business succeed, whether it is selling multi-million dollar horses or helping the next generation catch the horse bug. 

Like most people in the horse business, when Melissa Bauer-Herzog was bitten by the horse crazy bug as a child, her parents thought she would grow out of it. But over 20 years later, she’s still firmly entrenched in the industry.

Upon graduation from West Texas A & M University with a Bachelor of Science in Mass Communication, her love of horses, writing, and photography led to a six month internship at the United States Equestrian Federation in Lexington, Ky. during the 2012 London Summer Olympics. While she was only supposed to stay in Lexington for that internship, she fell in love with the area and make it her home base while gaining experience in many different roles in the equine industry.

From working at news outlets such as Paulick Report and America’s Best Racing to a marketing internship at Three Chimneys Farm and positions as a copy writer and researcher at PM Advertising and Horse Racing Reform, Melissa learned more than she ever imagined she could about communication and media needs in the horse industry. Rounding out her experience in the bluegrass, Melissa also spent a season preparing yearlings for sales and three years foaling out mares at farms such as Machmer Hall, Glennwood Farm, and Hinkle Farm.

As an assistant editor and the aftercare editor at America’s Best Racing for five years, Melissa also had the opportunity to cover off-track events such as the Kentucky Three Day Event, the Retired Racehorse Project’s Thoroughbred Makeover, the 2014 World Equestrian Games, and the 2016 Rio Summer Olympics in addition to major horse racing events such as the Triple Crown and Breeders’ Cup.. Melissa still contributes regularly to America’s Best Racing as their principle racehorse aftercare correspondent, a topic she is extremely passionate about.

Melissa photographing the races in Australia (Need For Steed Photo)

In 2017 and 2018, Melissa gained international experience when working in Australia for nine months. Her first role was a six month stint at Newgate Farm where she was responsible for running the farm’s Facebook and Twitter accounts, growing its Facebook following by over 50 percent. After her time at Newgate, Melissa worked for the famed Gai Waterhouse and Adrian Bott where she was responsible for client relations both through horse updates and during client days at the stable and at the racetrack. Many stories on the Gai Waterhouse Racing website during that time were written by Melissa as was marketing material created for the stable’s yearling purchases.

In addition to her experiences above, Melissa is also a freelance journalist whose byline has appeared in important industry outlets such as Thoroughbred Daily News, European Bloodstock News, Blood-Horse, and Horse Network. She is also the U.S. correspondent for International Thoroughbred in addition to running her own pedigree and racing blog All Equine All the Time. A photography enthusiast, her photographs have also appeared in the outlets above in addition to other outlets including Mid-Atlantic Thoroughbred, trainer Richard Fahey’s website and Andrew Balding’s newsletter.

Still as in love with horses as she was as a child, you can often find Melissa at tracks, horse shows, and farms around the world if she isn’t hanging out with her own 28-year-old mare Crystal.

"Working with Pyrois Media has improved our success in reaching business goals. Marketing expertise combined with a Thoroughbred background makes Pyrois Media a perfect choice for us."

– Dale and Dorothy Snowden, Gate To Great Thoroughbreds

"I’m very impressed with Pyrois Media. They’re professionals who have an intimate underststanding of the equine industry.”

– David Vance, AdVance International Media, LLC

“Melissa’s passion for the equine industry paired with her creative expertise make working with her on anything a great experience. We love her ability to capture our brand and story while working on a variety of projects.”

Erin Shea, Thoroughbred Aftercare Alliance

“Working with Melissa of Pyrois Media has been one of the best and most seamless experiences yet. She is knowledgeable about photography and capturing just the right moments with horses, and she offered suggestions to take my social media accounts to the next level. I highly recommend Pyrois Media!”

– Meagan Dean, Dean Quarter Horses

“Melissa is a big asset to our team. She is incredibly intuitive about what needs to be communicated when. She is extremely good at her job and a pleasure to deal with.”

– Lindy Maurice, Thoroughbred Industry Careers 

“I was impressed with Melissa’s industry knowledge so when I needed a personalized catalogue created of our farm’s broodmare band, I decided to use Pyrois Media for the project. I’m happy I did. The final product was better than I had hoped for and they finished early. Melissa was great to work with. I’ll be using Pyrois on future projects and have recommended them to my friends and colleagues”

 – Nathan McCauley, River Oak Farm

"I have long admired Melissa’s photos, feeling as if I was on a journey to both breeding farms and racetracks with her. I was very excited when she started Pyrois Media because my daughter and I have a young barrel racing stallion that will be standing to the public in 2020 and Melissa was able to photograph him for us. Not only did we get good conformation photos that will be an asset in advertising, she took several more casual type photos that I will treasure due to the fact that his personality and the bond between him and my daughter is evident. I look forward to her returning to Texas when he has foals on the ground so we can document his success as a sire.

– Tia Chandler, Triangle T Quarter Horses

“Pyrois Media has superb communication and availability, Melissa knows her stuff. She is a great resource for all things horse - and she is multi-talented in all aspects of marketing.”

– Emily Wilmot

“Pyrois Media has superb communication and availability, Melissa knows her stuff. She is a great resource for all things horse – and she is multi-talented in all aspects of marketing.” – Emily Wilmot

“Working with Pyrois Media has improved our success in reaching business goals. Marketing expertise combined with a Thoroughbred background makes Pyrois Media a perfect choice for us.”

– Dale and Dorothy Snowden, Gate To Great

Like most people in the horse business, when Melissa Bauer-Herzog was bitten by the horse crazy bug as a child, her parents thought she would grow out of it. But over 20 years later, she’s still firmly entrenched in the industry.

Upon graduation from West Texas A & M University with a Bachelor of Science in Mass Communication, her love of horses, writing, and photography led to a six month internship at the United States Equestrian Federation in Lexington, Ky. during the 2012 London Summer Olympics. While she was only supposed to stay in Lexington for that internship, she fell in love with the area and make it her home base while gaining experience in many different roles in the equine industry.

From working at news outlets such as Paulick Report and America’s Best Racing to a marketing internship at Three Chimneys Farm and positions as a copy writer and researcher at PM Advertising and Horse Racing Reform, Melissa learned more than she ever imagined she could about communication and media needs in the horse industry. Rounding out her experience in the bluegrass, Melissa also spent a season preparing yearlings for sales and three years foaling out mares at farms such as Machmer Hall, Glennwood Farm, and Hinkle Farm.

As an assistant editor and the aftercare editor at America’s Best Racing for five years, Melissa also had the opportunity to cover off-track events such as the Kentucky Three Day Event, the Retired Racehorse Project’s Thoroughbred Makeover, the 2014 World Equestrian Games, and the 2016 Rio Summer Olympics in addition to major horse racing events such as the Triple Crown and Breeders’ Cup. Melissa still contributes regularly to America’s Best Racing as their principle racehorse aftercare correspondent, a topic she is extremely passionate about.

          Melissa shooting the races in Australia (Need For Steed Photo)

In 2017 and 2018, Melissa gained international experience when working in Australia for nine months. Her first role was a six month stint at Newgate Farm where she was responsible for running the farm’s Facebook and Twitter accounts, growing its Facebook following by over 50 percent. After her time at Newgate, Melissa worked for the famed Gai Waterhouse and Adrian Bott where she was responsible for client relations both through horse updates and during client days at the stable and at the racetrack. Many stories on the Gai Waterhouse Racing website during that time were written by Melissa as was marketing material created for the stable’s yearling purchases.

In addition to her experiences above, Melissa is also a freelance journalist whose byline has appeared in important industry outlets such as Thoroughbred Daily News, European Bloodstock News, Blood-Horse, and Horse Network. She is also the U.S. correspondent for International Thoroughbred in addition to running her own pedigree and racing blog All Equine All the Time. A photography enthusiast, her photographs have also appeared in the outlets above in addition to other outlets including Mid-Atlantic Thoroughbred, trainer Richard Fahey’s website and Andrew Balding’s newsletter.

Still as in love with horses as she was as a child, you can often find Melissa at tracks, horse shows, and farms around the world if she isn’t hanging out with her own 28-year-old mare Crystal.

“I was impressed with Melissa’s industry knowledge so when I needed a personalized catalogue created of our farm’s broodmare band, I decided to use Pyrois Media for the project. I’m happy I did. The final product was better than I had hoped for and they finished early. Melissa was great to work with. I’ll be using Pyrois on future projects and have recommended them to my friends and colleagues”

 – Nathan McCauley, River Oak Farm

“Working with Melissa of Pyrois Media has been one of the best and most seamless experiences yet. She is knowledgeable about photography and capturing just the right moments with horses, and she offered suggestions to take my social media accounts to the next level. I highly recommend Pyrois Media!”

– Meagan Dean, Dean Quarter Horses

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